How ‘old-school’ physical media can give your digital content a brand new boost
Nothing ever becomes redundant. If you’re creative enough about how you use things, they just get new context. Here’s an overview of how traditional print can make any digital campaign more powerful.
Instagram’s not-so-new influencer marketplace can’t beat the human expertise of agencies
The human element is fundamental to the sustained success of the influencer marketing industry. We must be powered by data, but guided by insights, intellect, and instincts.
How to measure the success of YouTube Influencer marketing campaigns
Measuring YouTube influencer marketing is unlike on any other social platform. To have long-term success with YouTube influencer marketing, brands need to use all of the tools available to them.
Fourth Floor are now the proud owners of a woodland habitat
Sadly, UK woodlands have declined over the years, and that in mind, we wanted to do our bit. So Fourth Floor have teamed up with Co-forest, to sponsor a 1/4 acre of future woodland in our area.
Fourth Floor win positions on two Best Companies 2021 lists
It’s with great pride that I can announce that Fourth Floor have achieved placing in The UK's 100 Best Small Companies To Work For and Marketing and Media’s 40 Best Agencies lists, in this year’s Best Companies rankings.
3 tips for telling your brand story
Your brand story isn’t how the business started back in 1965. A real brand story is a compelling, ongoing narrative that conveys the background, purpose, and values of your organisation, and how you want them to connect and resonate with consumers and your target audiences.
Why more brands should dive in to episodic content marketing
When social media is so full of great content, how can we create content that really stands out? It’s probably a question you’ve asked yourself.
Selling big without a budget, and mastering viral creativity: The Takeaways from Takeaway
Our fourth edition of Takeaway (Fourth Floor’s live events series for the food and drink industry) was another huge success, with Liam White from Dr. Will's sauces as our guest speaker. Here are the big insights and learnings you need to know about.
Fourth Floor and Explosive Alan sign alliance deal
Leading influencer marketing agency links up with creative video studio to grow client offer.
Responsibility, variety, and useful discomfort: My internship journey from student to campaign exec
My Fourth Floor internship helped me grow from a graduate with no sense of direction to a confident member of a thriving creative agency team. The key? A freedom to explore and take responsibility.
Virtual events for game testing: 4 big benefits they provide over the in-person version
Moving your playtest and game demo events to a remote, online format can offer much richer benefits than the traditional, IRL equivalent. Here's the extra value the virtual event option brings.
Dialect Inc and Fourth Floor sign alliance deal
Leading games and tech marketing agencies team up to deliver full-service offer for clients.
Advocacy marketing: What is it, and what makes a good advocacy marketing strategy?
Advocacy marketing is a powerful and economical variant of influencer marketing, that steers hard into the important modern trends of relatability, authenticity, and meaningful relationship-building. Read on, and we’ll explain all.
3 Instagram marketing predictions for 2021
You might be wondering what changes are in store for Instagram in 2021. While nothing is certain, we can make an educated guess at what is likely to happen.
9 tips for building a thriving online community around your brand
Build and nurture a real community around your brand and online social presence, and you cease to be simply another product or service trying to make a sale. You become a valued part of your customers’ lives. Here’s how to do it.
4 Reasons food and drink brands should consider YouTube for their Influencer marketing
There are an abundance of marketing opportunities available to food and drink brands on YouTube. And with so few brands utilising the platform, it's safe to say that the brands that do get stuck in will be a step ahead of their competitors on day one.
TikTok influencers: How to work with them, and how TikTok content really works
Your crash-course in TikTok, TikTok influencers, overall TikTok culture, and how to combine all three to get the best campaign results.
Gamers left deflated by messy PS5 and Xbox Series X launch, but Series S ignites new excitement
The PS5 and Xbox Series X have been hamstrung by scalpers, stock shortages, and games that failed to sparkle. But audience sentiment data reveals the Series S is changing the way people look at new consoles.
Why food and drink brands should be using Instagram Reels
A lot of food and drink brands already have a strong following on Instagram and haven’t yet dipped their toes into TikTok, so there is all possibility that pre-established momentum alone will make Reels the dominant player for brands.
How mental health first-aid training can empower a company's wellbeing
Every company has first-aiders. It just makes sense that someone in an office can immediately respond to injury or ill health. So it’s only logical to have mental health first aid facilities too. Here’s how and why we do it at Fourth Floor.