Creators: Help us help you understand your community better
Creators should have an easy way to understand what their audiences want. And the clear place to start with that is in sourcing meaningful community feedback. To action this, we’ve come up with a plan, that we’re looking for creators to be part of.
Our top 10 UK brands on TikTok
If you’re thinking of starting a TikTok channel for your brand, or need some inspiration for an existing TikTok channel, we’ve combed the platform to find the top 10 brands utilizing its fullest creative potential and mastering its particular angle on viral content.
The most effective content creators rely on the human factor to stand out, not just the algorithm
Anchoring a loyal following amid the internet’s endless content churn often means leveraging the personal, human factor. Flexing an honest, authentic vulnerability alongside one’s talents can earn a truly invested audience, fuelled by personal recognition and respect.
Food influencers, and how to partner with them on delicious influencer marketing successes
Food influencers have long been one of the most popular subsets of the content creator universe, delivering delicious imagery and culinary insight to our ravenous eyeballs on a daily basis. But how best to partner with a food influencer? And do you even need to be a food brand to do so? Let us explain it all.
Why collaboration is important to creativity - and invaluable to the self - in a shifting digital world
However much value you put on the brute-force power of “Just work hard”, don’t underestimate the power of open conversation and human collaboration to get you to the same place more intact.
4 things brands and creators need from each other for the best influencer marketing experience
The mutual needs and desired qualities that make a partnership especially enriching and rewarding. The things that both sides of the equation need from each other, to take an influencer marketing activation to the next level.
How ‘old-school’ physical media can give your digital content a brand new boost
Nothing ever becomes redundant. If you’re creative enough about how you use things, they just get new context. Here’s an overview of how traditional print can make any digital campaign more powerful.
3 tips for telling your brand story
Your brand story isn’t how the business started back in 1965. A real brand story is a compelling, ongoing narrative that conveys the background, purpose, and values of your organisation, and how you want them to connect and resonate with consumers and your target audiences.
Why more brands should dive in to episodic content marketing
When social media is so full of great content, how can we create content that really stands out? It’s probably a question you’ve asked yourself.
Responsibility, variety, and useful discomfort: My internship journey from student to campaign exec
My Fourth Floor internship helped me grow from a graduate with no sense of direction to a confident member of a thriving creative agency team. The key? A freedom to explore and take responsibility.
Virtual events for game testing: 4 big benefits they provide over the in-person version
Moving your playtest and game demo events to a remote, online format can offer much richer benefits than the traditional, IRL equivalent. Here's the extra value the virtual event option brings.
Why food and drink brands should be using Instagram Reels
A lot of food and drink brands already have a strong following on Instagram and haven’t yet dipped their toes into TikTok, so there is all possibility that pre-established momentum alone will make Reels the dominant player for brands.
Why brands should create long-term RELATIONSHIPS with influencers
Strong relationships built with mutual understanding will almost always result in great content from the influencer, a more enjoyable experience for the audience and ultimately better engagement and ROI for the brand.
5 ways content creators can level-up brand partnerships with pure creativity
The creative flair that drives successful, organic content can (and should) be the fuel that makes sponsored content sing. Here are five ways to amplify that spark.
Brands: How to be authentic
But while ‘brand authenticity’ is one of the current industry buzzphrases, it isn’t a complex or groundbreaking idea. It’s simply a conscious decision to be more honest with customers and audiences.
How to make your content go viral in 2021
To go viral, you almost always have to strike an emotional connection with your audience in order for them to take an action.
6 food and drink brands owning it on TikTok
With over 1 billion users worldwide and a rapidly maturing audience, TikTok is a very exciting proposition for marketers; regardless of the size of their budgets.
Ben Ebbrell from SORTEDfood shares YouTube tips, and how to build a rich community
Working with brands is always most successful when it’s a true partnership and one that is on-going and meaningful rather than just a one-off video
Why purpose-led influencer marketing is great (but can’t be faked)
Purpose-led influencer marketing humanises the brand, helps it remain relevant, and works towards achieving sustained profitability. But it must be genuine.