Dialect Inc and Fourth Floor sign alliance deal

Leading games and tech marketing agencies team up to deliver full-service offer for clients

Dialect Inc and Fourth Floor – two of the fastest growing marketing specialists in the gaming, tech and entertainment sectors have announced a new strategic alliance.  Together, the agencies will offer clients a fully integrated marketing solution across paid, owned and earned media. 

Both agencies have experienced a significant growth in demand over the last year - both from clients and from digital audiences, who have consumed more content than ever through lockdown. 

Fourth Floor is a specialist influencer marketing agency specialising in building relationships between brands and content creators - while Dialect’s creative division develops world-class branded content for many of gaming’s biggest brands then their media team deploys it to engage the right audiences with the right message at every stage of the customer journey.

Both agencies have experienced a significant growth in demand over the last year

Together, the agencies will share insights and analysis to greater evaluate and track campaign performance and success. 

Last year, the combined efforts of the two agencies reached an incredible 1bn views from consumers interested in content from gaming, tech and entertainment brands. 

Established in 2017, Fourth Floor is a global agency headquartered in Bristol with offices in Europe and North America. The agency specialises in helping brands reach consumers by building partnerships with influential social media content creators to produce branded content that engages audiences and builds emotional connections.  Services include campaign planning and managing, advocacy programs, event management and merchandising solutions all driven by their proprietary Insight Engine technology. Fourth Floor’s clients include Ubisoft, Square-Enix, Wargaming, Frontier Developments, Turtle Beach and SEGA.

Dialect was founded in 2011 - it’s a transatlantic agency with offices in San Francisco, LA, Toronto, London and Bath.  The agency creates and places branded content and media to engage audiences on all platforms - services include content video production and studios, audience research, customer journey tracking, social media marketing, media planning and buying.  Dialect’s clients include Amazon, Logitech G, Astro, Blue, Nvidia, Rebellion and Wizards of the Coast.

Rich Keith, CEO, Fourth Floor, said: 
“We’re all really excited about what this alliance will bring - both for our clients, and our teams.  We’re both working for many of the world’s biggest gaming and tech brands, and by working together we can offer an even deeper, more integrated set of services.  We’re both increasingly focused on delivering campaigns underpinned by data - and together, we can take that to the next level.” 

John Gower, CEO, Dialect Inc, added: 
“Working together enables both agencies to go from strength-to-strength. We’ve known many of their team for a long time and have always admired their work.  This alliance means we can offer a broader range of marketing services across, paid, owned and earned media, with insights shared between us - which means continuously improving optimization and better results for our clients”