Charity Twitch streams: How to make your fundraiser a success
Charity drives are a great way for content creators to engage their communities and give back to a cause they care about, but there’s a lot involved in doing it right. Here are the key points for charity streamers to consider when planning a successful fundraiser.
How aspiring influencers can attract more brand deals
Becoming attractive to brands isn’t just about having a polished bio or a fancy media pack. Sure, they help (a little), but there are deeper things to consider as an aspiring influencer looking to get more brand partnerships.
Instagram changes you need to know about
Here’s a recap of some of the biggest changes to Instagram over the last few months…
The most effective content creators rely on the human factor to stand out, not just the algorithm
Anchoring a loyal following amid the internet’s endless content churn often means leveraging the personal, human factor. Flexing an honest, authentic vulnerability alongside one’s talents can earn a truly invested audience, fuelled by personal recognition and respect.
4 Youtube channels to help you grow your own channel in 2021
Growing your YouTube channel can seem like a long, thankless task. Fortunately, lots of great YouTube channels provide fantastic insights, tips, and valuable information to help you, stacking your odds of reaching your goals without having to wait too long.
4 common but avoidable influencer marketing mistakes
When brands get influencer marketing right, it can take them and their products into a whole new dimension of success. However, if brands get influencer marketing wrong, it can burn the very bridges they wanted to cross. Here are the top 4 mistakes to avoid.
Did Instagram’s Creator Week come too late for the health of the platform?
Is the love affair between Instagram and influencer marketers on the rocks? Not by a long chalk. But new data from Linquia suggests the relationship needs a little TLC.
Why the UK government should embrace influencers in press briefings (but do so with thoughtful strategy)
We turn to influencers to help us cut through the content clutter; to help us make sense of what information should be important to us, and to help us affect action. The political establishment should take note.
How to check if a brand deal is right for you as a content creator
Is it a great content and career move, or just an advert? These four questions will help you separate the valuable influencer marketing opportunities from the potential mistakes.
The difference between influence and advocacy, and the importance of an ethical ecosystem
Influence is neutral. It may hurt just as much as it may help a communicator’s cause. Advocates, on the other hand, are supporters. We need to respect the difference, and work for positive use of power.
How influencers can stay within the ASA influencer guidelines
It may seem a little daunting, but it is very important to understand how to disclose your brand partnerships.
Selling big without a budget, and mastering viral creativity: The Takeaways from Takeaway
Our fourth edition of Takeaway (Fourth Floor’s live events series for the food and drink industry) was another huge success, with Liam White from Dr. Will's sauces as our guest speaker. Here are the big insights and learnings you need to know about.
Why food and drink brands should be using Instagram Reels
A lot of food and drink brands already have a strong following on Instagram and haven’t yet dipped their toes into TikTok, so there is all possibility that pre-established momentum alone will make Reels the dominant player for brands.
Why brands should create long-term RELATIONSHIPS with influencers
Strong relationships built with mutual understanding will almost always result in great content from the influencer, a more enjoyable experience for the audience and ultimately better engagement and ROI for the brand.
5 ways content creators can level-up brand partnerships with pure creativity
The creative flair that drives successful, organic content can (and should) be the fuel that makes sponsored content sing. Here are five ways to amplify that spark.
Brands: How to be authentic
But while ‘brand authenticity’ is one of the current industry buzzphrases, it isn’t a complex or groundbreaking idea. It’s simply a conscious decision to be more honest with customers and audiences.
Taking influencer marketing offline
Despite the accessibility and versatility of digital content, it still hasn’t come so far as to outright replace the special connections you make at real, physical, offline events.
How to make your content go viral in 2021
To go viral, you almost always have to strike an emotional connection with your audience in order for them to take an action.
Using Influencer Marketing to Launch a New Product
We break down some of the most useful ways to use influencer marketing to successfully launch your new product
Adaptability and resilience: The two most important tools in creative influencer marketing
Influencer marketing and branding content aren't fixed points or set behaviours. Continuing to meaningfully connect with audiences demands constant adaptation and innovation.