How Twitch works: Twitch Metrics, Twitch Drops, Twitch raids, and more, explained
How does Twitch work, and what do all those Twitch terms you’ve been hearing actually mean? If you’re looking for help on things like Twitch Raids, Rivals, Affiliate and Partner status, or even just picking a good Twitch username, you’ll find it here.
Twitch Rivals: What it is, how it works, where to watch, and who can participate
A staple of Twitch’s wider content and community offering, Twitch Rivals is an official slate of programming giving gaming content creators a year-round showcase for competition. Here’s the full breakdown of what Twitch Rivals is, how it works, who can participate, where to watch it, and much more.
How Twitch Raids work, and how to use them
Understanding how Twitch Raids work is fundamental to understanding how the Twitch community interact with and support each other. Read on, and we’ll explain how Twitch Raids allow streamers to share audiences, highlight channels, and rally viewership around special events.
Instagram changes you need to know about
Here’s a recap of some of the biggest changes to Instagram over the last few months…
The most effective content creators rely on the human factor to stand out, not just the algorithm
Anchoring a loyal following amid the internet’s endless content churn often means leveraging the personal, human factor. Flexing an honest, authentic vulnerability alongside one’s talents can earn a truly invested audience, fuelled by personal recognition and respect.
Food influencers, and how to partner with them on delicious influencer marketing successes
Food influencers have long been one of the most popular subsets of the content creator universe, delivering delicious imagery and culinary insight to our ravenous eyeballs on a daily basis. But how best to partner with a food influencer? And do you even need to be a food brand to do so? Let us explain it all.
Gaming influencers: working with them, doing it right, and succeeding
Gaming influencers might not seem an obvious partner choice. But you’d be wise to reconsider any preconceptions. In 2021, videogames are a standard part of the world’s cultural fabric, and the content creators who cover them can provide access to a hugely spectrum of diverse audiences.
What does an Influencer Marketing Agency do, and what makes a good one? 7 things you need to know
An influencer marketing agency is an increasingly fundamental aspect of any truly modern marketing campaign. But while successful and rapidly growing, the fast-evolving medium still warrants some explanation.
What is influencer marketing, how and why does it work, and why is it important?
Influencer marketing is the biggest and most distinctive addition to the marketing landscape in a very long time. It’s also one of the fastest evolving, and as such, raises many questions. Here, we answer them.
4 Youtube channels to help you grow your own channel in 2021
Growing your YouTube channel can seem like a long, thankless task. Fortunately, lots of great YouTube channels provide fantastic insights, tips, and valuable information to help you, stacking your odds of reaching your goals without having to wait too long.
Instagram influencers, and how to get the best out of working with them
Instagram influencers are often the first direction many think of for influencer marketing. Here, we’ll break down why that is, assess some of the benefits and potential pitfalls, and explain how and why good Instagram influencer marketing works.
3 food brands that UNEXPECTEDLY went viral on tiktok
You can’t ever engineer these things. There are no guaranteed tips on how to make them happen. But when they happen, attentive brands can learn a lot, and then capitalise to maximise the rewards.
4 common but avoidable influencer marketing mistakes
When brands get influencer marketing right, it can take them and their products into a whole new dimension of success. However, if brands get influencer marketing wrong, it can burn the very bridges they wanted to cross. Here are the top 4 mistakes to avoid.
4 things brands and creators need from each other for the best influencer marketing experience
The mutual needs and desired qualities that make a partnership especially enriching and rewarding. The things that both sides of the equation need from each other, to take an influencer marketing activation to the next level.
A brief look at the history of influencer marketing
You’d be forgiven for assuming that influencer marketing is a purely modern medium. And in its current, social-media driven form, it is. However, the whole idea of influencers themselves isn’t new at all…
YouTube influencers, and how they can take your marketing message to the next level
YouTube influencers can some of the most successful, creative figures in the influencer marketing ecosystem, and frequently enjoy the closest relationships with the most genuinely engaged, loyal audiences.
How to measure the success of YouTube Influencer marketing campaigns
Measuring YouTube influencer marketing is unlike on any other social platform. To have long-term success with YouTube influencer marketing, brands need to use all of the tools available to them.
Why more brands should dive in to episodic content marketing
When social media is so full of great content, how can we create content that really stands out? It’s probably a question you’ve asked yourself.
Selling big without a budget, and mastering viral creativity: The Takeaways from Takeaway
Our fourth edition of Takeaway (Fourth Floor’s live events series for the food and drink industry) was another huge success, with Liam White from Dr. Will's sauces as our guest speaker. Here are the big insights and learnings you need to know about.
Advocacy marketing: What is it, and what makes a good advocacy marketing strategy?
Advocacy marketing is a powerful and economical variant of influencer marketing, that steers hard into the important modern trends of relatability, authenticity, and meaningful relationship-building. Read on, and we’ll explain all.