What will happen to influencer marketing in 2022? The experts have their say
2022 in influencer marketing will certainly be (another) record year. But what kind of records will we break, and in what direction will influencer marketing specifically - and the creator economy more generally - head? We’ve gathered experts from around the globe and added our in-house expertise to come up with some thoughts for you.
Twitch Rivals: What it is, how it works, where to watch, and who can participate
A staple of Twitch’s wider content and community offering, Twitch Rivals is an official slate of programming giving gaming content creators a year-round showcase for competition. Here’s the full breakdown of what Twitch Rivals is, how it works, who can participate, where to watch it, and much more.
Instagram changes you need to know about
Here’s a recap of some of the biggest changes to Instagram over the last few months…
TikTok STRENGTHENS e-commerce toolset with new Shopify partnership
TikTok is moving into ecommerce. The short-form video platform have announced that they will be extending their partnership with Shopify to launch ‘TikTok Shopping’ with selected Shopify merchants across the UK, US, and Canada.
Food influencers, and how to partner with them on delicious influencer marketing successes
Food influencers have long been one of the most popular subsets of the content creator universe, delivering delicious imagery and culinary insight to our ravenous eyeballs on a daily basis. But how best to partner with a food influencer? And do you even need to be a food brand to do so? Let us explain it all.
Gaming influencers: working with them, doing it right, and succeeding
Gaming influencers might not seem an obvious partner choice. But you’d be wise to reconsider any preconceptions. In 2021, videogames are a standard part of the world’s cultural fabric, and the content creators who cover them can provide access to a hugely spectrum of diverse audiences.
What does an Influencer Marketing Agency do, and what makes a good one? 7 things you need to know
An influencer marketing agency is an increasingly fundamental aspect of any truly modern marketing campaign. But while successful and rapidly growing, the fast-evolving medium still warrants some explanation.
What is influencer marketing, how and why does it work, and why is it important?
Influencer marketing is the biggest and most distinctive addition to the marketing landscape in a very long time. It’s also one of the fastest evolving, and as such, raises many questions. Here, we answer them.
Navigating The Celebrity Migration onto content creators’ turf - THE INFLUENCER TREND REPORT
With traditional celebrities now muscling in on established ‘influencer’ content formats on YouTube and Twitch, what does that mean for the old divisions between the two groups, and how we might work with both within future influencer marketing?
Instagram influencers, and how to get the best out of working with them
Instagram influencers are often the first direction many think of for influencer marketing. Here, we’ll break down why that is, assess some of the benefits and potential pitfalls, and explain how and why good Instagram influencer marketing works.
4 things brands and creators need from each other for the best influencer marketing experience
The mutual needs and desired qualities that make a partnership especially enriching and rewarding. The things that both sides of the equation need from each other, to take an influencer marketing activation to the next level.
Why the UK government should embrace influencers in press briefings (but do so with thoughtful strategy)
We turn to influencers to help us cut through the content clutter; to help us make sense of what information should be important to us, and to help us affect action. The political establishment should take note.
A brief look at the history of influencer marketing
You’d be forgiven for assuming that influencer marketing is a purely modern medium. And in its current, social-media driven form, it is. However, the whole idea of influencers themselves isn’t new at all…
The difference between influence and advocacy, and the importance of an ethical ecosystem
Influence is neutral. It may hurt just as much as it may help a communicator’s cause. Advocates, on the other hand, are supporters. We need to respect the difference, and work for positive use of power.
YouTube influencers, and how they can take your marketing message to the next level
YouTube influencers can some of the most successful, creative figures in the influencer marketing ecosystem, and frequently enjoy the closest relationships with the most genuinely engaged, loyal audiences.
How influencers can stay within the ASA influencer guidelines
It may seem a little daunting, but it is very important to understand how to disclose your brand partnerships.
How ‘old-school’ physical media can give your digital content a brand new boost
Nothing ever becomes redundant. If you’re creative enough about how you use things, they just get new context. Here’s an overview of how traditional print can make any digital campaign more powerful.
Instagram’s not-so-new influencer marketplace can’t beat the human expertise of agencies
The human element is fundamental to the sustained success of the influencer marketing industry. We must be powered by data, but guided by insights, intellect, and instincts.
How to measure the success of YouTube Influencer marketing campaigns
Measuring YouTube influencer marketing is unlike on any other social platform. To have long-term success with YouTube influencer marketing, brands need to use all of the tools available to them.
Why more brands should dive in to episodic content marketing
When social media is so full of great content, how can we create content that really stands out? It’s probably a question you’ve asked yourself.