OUR SERVICES
ADVOCACY
Our programs enable you to turn players, creators and influencers into powerful advocates and ambassadors for your game.
ADVOCACY
Our programs enable you to turn players, creators and influencers into powerful advocates and ambassadors for your game
ABOUT
ADVOCACY
We onboard creators onto advocacy programs who are keen to participate and create organic content before anyone else. We see an average advocate engagement rate of 67% (peak 87%) at key periods, versus a market peak average of 29%, according to our research.
We provide creators real value, and it shows in their feedback. Our Dovetail program has a creator Net Promoter scores of 100 out of 100. For context above 0 is good, and above 60 is outstanding.
Integrating
ADVOCACY
Adding an ambassador program to your games marketing campaign means you can get more coverage over a longer period.
Creators are carefully selected over several criteria to ensure a healthy, engaged, positive community.
We individually vet each creator and pick a balance of channel sizes, focussing on small and mid-size creators as they have higher audience engagement rates and tight-knit, loyal communities.
ADVOCACY PROGRAM
Step-by-step process
1. Identify potential creators
Create an initial selection of creators who have an affinity for the SE and their titles.
2. Individually vet creators
Using insight and knowledge of the creator sphere, identify creators with the right skills and attitude.
3. Build the community
Onboard approved creators via personalised and on-brand communication.
4. Support the community
Maintain a program of communication to build loyalty and an Advocate team spirit, as well as remove barriers to creation.
5. Reward the community
Reward based on activity tiers, including paid activations, gifting, trips, and exclusive news and access.
6. Report on progress
Utilise regular reporting to track conversations and sentiment from creators and audiences.
“[Fourth Floor] presented us with a wide range of content creator options, ensuring we had the best coverage across key European regions on the Street Fighter 6 release day. Their reporting and KPI tracking were thorough from start to finish. Fourth Floor are an agency we’ll be working with in the future, and one we’d recommend to our partners.”
Matthew Edwards,
Brand Manager - UK & EMEA,
Street Fighter 6 | Capcom
“Fourth Floor helped our indie games stand out in a year of unprecedented huge releases, crafting an efficient media mix on an indie budget that will guide our strategy for years to come.”
Simon Ferrari,
Publishing Director,
Fabulous Fear Machine | AMC Games
