David Houghton 03/12/2021 David Houghton 03/12/2021

How Twitch works: Twitch Metrics, Twitch Drops, Twitch raids, and more, explained

How does Twitch work, and what do all those Twitch terms you’ve been hearing actually mean? If you’re looking for help on things like Twitch Raids, Rivals, Affiliate and Partner status, or even just picking a good Twitch username, you’ll find it here.

David Houghton 23/11/2021 David Houghton 23/11/2021

How Twitch Raids work, and how to use them

Understanding how Twitch Raids work is fundamental to understanding how the Twitch community interact with and support each other. Read on, and we’ll explain how Twitch Raids allow streamers to share audiences, highlight channels, and rally viewership around special events.

Bob Abbott 05/11/2021 Bob Abbott 05/11/2021

How aspiring influencers can attract more brand deals

Becoming attractive to brands isn’t just about having a polished bio or a fancy media pack. Sure, they help (a little), but there are deeper things to consider as an aspiring influencer looking to get more brand partnerships.

Bob Abbott 15/10/2021 Bob Abbott 15/10/2021

Our top 10 UK brands on TikTok

If you’re thinking of starting a TikTok channel for your brand, or need some inspiration for an existing TikTok channel, we’ve combed the platform to find the top 10 brands utilizing its fullest creative potential and mastering its particular angle on viral content.

Bob Abbott 08/07/2021 Bob Abbott 08/07/2021

3 food brands that UNEXPECTEDLY went viral on tiktok

You can’t ever engineer these things. There are no guaranteed tips on how to make them happen. But when they happen, attentive brands can learn a lot, and then capitalise to maximise the rewards.

David Houghton 28/05/2021 David Houghton 28/05/2021

How ‘old-school’ physical media can give your digital content a brand new boost

Nothing ever becomes redundant. If you’re creative enough about how you use things, they just get new context. Here’s an overview of how traditional print can make any digital campaign more powerful.

Bob Abbott 23/04/2021 Bob Abbott 23/04/2021

3 tips for telling your brand story

Your brand story isn’t how the business started back in 1965. A real brand story is a compelling, ongoing narrative that conveys the background, purpose, and values of your organisation, and how you want them to connect and resonate with consumers and your target audiences.

David Houghton 12/02/2021 David Houghton 12/02/2021

9 tips for building a thriving online community around your brand

Build and nurture a real community around your brand and online social presence, and you cease to be simply another product or service trying to make a sale. You become a valued part of your customers’ lives. Here’s how to do it.

Bob Abbott 27/11/2020 Bob Abbott 27/11/2020

Brands: How to be authentic

But while ‘brand authenticity’ is one of the current industry buzzphrases, it isn’t a complex or groundbreaking idea. It’s simply a conscious decision to be more honest with customers and audiences.

Bob Abbott 28/07/2020 Bob Abbott 28/07/2020

How food and drink brands can use Instagram video marketing in 2021

Photos are still a lot more common in the Instagram feed, so weaving a mix of short-form video into your strategy will grab the attention of your followers and create deeper connections with them.

Bob Abbott 09/06/2020 Bob Abbott 09/06/2020

6 food and drink brands owning it on TikTok

With over 1 billion users worldwide and a rapidly maturing audience, TikTok is a very exciting proposition for marketers; regardless of the size of their budgets.