OUR SERVICES
EVENTS &
PLAYTEST
We understand creators and live for games so our playtests deliver not just logistics but creative, engaging experiences custom-designed to provide amazing content about your games.
EVENTS &
PLAYTEST
We understand creators and live for games so our playtests deliver not just logistics but creative, engaging experiences custom-designed to provide amazing content about your games.
ABOUT
EVENTS
Our foundations in the games media and influencer space make us uniquely qualified to plan, execute, and manage any scale of event or hands-on playtest preview/review.
In-person or remote access public event, or behind-closed-doors, we’ll bring the right names to give you the most value.
Integrating
PLAYTEST & EVENTS
We design and execute playtests that are built for creators, converting them into game ambassadors by creating a sense of community and collaboration and understanding their needs.
A full turn-key solution
By combining Fourth Floor’s events service with your games marketing campaign, you get lightning-quick, agile and joined up communication between all our in-house delivery experts:
EVENT EXECUTION
Coordination across all teams and suppliers throughout the event lifecycle. On-site load-in and tear down, staffing, and management.
CREATOR ENGAGEMENT
Identifying and inviting the appropriate creators. Building a strong community through exceptional experiences.
PLANNING AND FINANCES
Delivering the event within agreed timelines and budget. Optimising spend for best results and return on investment.
SUPPLIER MANAGEMENT
Contracting and managing the right partners for a smooth event operation. Includes travel, accommodation, venue, set design, photography, and staffing.
DATA CAPTURE AND EVALUATION
Reporting and capturing data from on-site creators and online content. Post-event evaluation for analysis and improvement.
RESULT
A totally integrated and on-brand playtest that creators and audiences will enjoy and remember.
“Just wanted to thank you all for your hard work on this event. We truly could not have accomplished this without your flexibility and tenaciousness. I am incredibly grateful and blessed to have worked with such a great crew.”
Mark Fujii,
Senior Communications Marketing Manager,
Wayfinder | Digital Extremes
“Fourth Floor put together a truly innovative and entertaining campaign that both understood our brand values, and delivered on the key messages. Their in-house production was a dream to work with, and the end result was one of the absolute highlights in our launch campaign.”
Gemma Hall,
Head of Brand,
Two Point Campus | SEGA/Two Point Studios
