Social media trends for 2021
Nobody could have foreseen the events of 2020 and how they would dictate a huge surge in social media activity and a new set of consumer behaviour trends. Here we take a look at our predictions for social media trends in 2021.
Why brands should create long-term RELATIONSHIPS with influencers
Strong relationships built with mutual understanding will almost always result in great content from the influencer, a more enjoyable experience for the audience and ultimately better engagement and ROI for the brand.
A farewell to a great colleague and a friend
A few months ago I received the worst type of email a manager could ever receive: one of our team had taken their own life.
5 ways content creators can level-up brand partnerships with pure creativity
The creative flair that drives successful, organic content can (and should) be the fuel that makes sponsored content sing. Here are five ways to amplify that spark.
Presenting the official Rainbow Six Esports calendar, in support of SpecialEffect
We’re very proud to officially unveil the new 2021 Rainbow Six Esports calendar, produced in conjunction with Ubisoft in charitable support of SpecialEffect.
Brands: How to be authentic
But while ‘brand authenticity’ is one of the current industry buzzphrases, it isn’t a complex or groundbreaking idea. It’s simply a conscious decision to be more honest with customers and audiences.
The complete visual guide to The influencer marketing universe
350 influencer marketing agencies from around the globe, in one comprehensive who’s-who infographic guide to the industry.
Taking influencer marketing offline
Despite the accessibility and versatility of digital content, it still hasn’t come so far as to outright replace the special connections you make at real, physical, offline events.
Guestlist now open for our virtual Takeaway event, with guest speaker Ellie Webb from Caleño
Over a one-hour Zoom presentation, we will be discussing how food and drink brands can use social media to launch and promote new product.
PlayStation 5 and Xbox Series X/S launch this week. Here are our predictions for next-gen
The new PS5 and Xbox Series X/S are out in the wild this week. But how will they both fare? Here are Fourth Floor's collective predictions for the shape of next-gen.
Takeaway: How to successfully launch and promote new products via social media, with ellie webb
For Takeaway No.3 we will be talking to Ellie Webb from Caleño; one of the UK’s most exciting drinks brands. She will be discussing how to successfully launch and promote new products via social media. Sign up now!
On the eve of next-gen, the strong but traditional PS5 faces an Xbox turning gaming upside down
As our study of audience data and insight concludes, PS5's massive hype-train still has a long race to run against Xbox's innovative new long-term thinking.
How to make your content go viral in 2021
To go viral, you almost always have to strike an emotional connection with your audience in order for them to take an action.
How Sony broke records with its PS5 games reveal, while Xbox Series X struggled to maintain hype
Our study of the audience insights and content data around the next-gen console war finally sees PlayStation 5 and Xbox Series X go toe-to-toe with their flagship games. Two line-ups, two very different outcomes.
How Xbox took the next-gen console lead (before a fake game saw PS5 dominate)
The definitive data study into the PS5 vs. Xbox Series X battle continues. This time, the audience insights reveal who won the most hearts and minds during the first big next-gen games reveal.
How Sony won the early next-gen gaming race (and how Microsoft caught up fast)
With the next generation of console gaming launching soon, we’ve produced the definitive data study into PS5 vs. Xbox Series X, loaded with insights into the success (or not) of their marketing so far.
Using Influencer Marketing to Launch a New Product
We break down some of the most useful ways to use influencer marketing to successfully launch your new product
Adaptability and resilience: The two most important tools in creative influencer marketing
Influencer marketing and branding content aren't fixed points or set behaviours. Continuing to meaningfully connect with audiences demands constant adaptation and innovation.
How food and drink brands can use Instagram video marketing in 2021
Photos are still a lot more common in the Instagram feed, so weaving a mix of short-form video into your strategy will grab the attention of your followers and create deeper connections with them.
The first big Xbox Series X games have been revealed. Here's what we thought
Microsoft are shifting to ‘games first, hardware second’ strategy for next-gen gaming. So how compelling was that debut line-up?