Hot tubs, casinos, ASMR, and How to break Twitch in 80 days - The Influencer trend report
“Sexually suggestive content”, clever loopholes, gambling, and otters. The rapid rise of two distinct content types has flared up debate around the morality of Twitch, but can also teach us a lot about the streaming platform’s complex ecosystem and deeper culture.
Gamers left deflated by messy PS5 and Xbox Series X launch, but Series S ignites new excitement
The PS5 and Xbox Series X have been hamstrung by scalpers, stock shortages, and games that failed to sparkle. But audience sentiment data reveals the Series S is changing the way people look at new consoles.
On the eve of next-gen, the strong but traditional PS5 faces an Xbox turning gaming upside down
As our study of audience data and insight concludes, PS5's massive hype-train still has a long race to run against Xbox's innovative new long-term thinking.
How Sony broke records with its PS5 games reveal, while Xbox Series X struggled to maintain hype
Our study of the audience insights and content data around the next-gen console war finally sees PlayStation 5 and Xbox Series X go toe-to-toe with their flagship games. Two line-ups, two very different outcomes.
How Sony won the early next-gen gaming race (and how Microsoft caught up fast)
With the next generation of console gaming launching soon, we’ve produced the definitive data study into PS5 vs. Xbox Series X, loaded with insights into the success (or not) of their marketing so far.
Why data is so important for influencer marketing success
At Fourth Floor, we use data to research and discover new angles of audience connection, finding new in-roads to relevant demographics that allow us to uncover new, valuable audiences for our clients.