Social Media Bob Abbott 08/11/2022 Social Media Bob Abbott 08/11/2022

A beginners guide to TikTok advertising

We know about creating content for TikTok but what about advertising on the platform? What is it, how does it work and does it matter?

Social Media Bob Abbott 25/03/2022 Social Media Bob Abbott 25/03/2022

YouTube vs. TikTok: Why are they changing, and Are They Becoming Too Similar?

TikTok is allowing long-form video. YouTube is obsessed with TikTok-style 'Shorts'? So why the identity-flip? It's all about money and creative longevity...

Creativity, Social Media, Branded content Bob Abbott 15/10/2021 Creativity, Social Media, Branded content Bob Abbott 15/10/2021

Our top 10 UK brands on TikTok

If you’re thinking of starting a TikTok channel for your brand, or need some inspiration for an existing TikTok channel, we’ve combed the platform to find the top 10 brands utilizing its fullest creative potential and mastering its particular angle on viral content.

Influencer Marketing, Influencer marketing foundations, Social Media David Houghton 09/08/2021 Influencer Marketing, Influencer marketing foundations, Social Media David Houghton 09/08/2021

What is influencer marketing, how and why does it work, and why is it important?

Influencer marketing is the biggest and most distinctive addition to the marketing landscape in a very long time. It’s also one of the fastest evolving, and as such, raises many questions. Here, we answer them.

Influencer Marketing, Influencer marketing foundations, Social Media David Houghton 09/07/2021 Influencer Marketing, Influencer marketing foundations, Social Media David Houghton 09/07/2021

Instagram influencers, and how to get the best out of working with them

Instagram influencers are often the first direction many think of for influencer marketing. Here, we’ll break down why that is, assess some of the benefits and potential pitfalls, and explain how and why good Instagram influencer marketing works.

Social Media, Branded content, Influencer marketing foundations Bob Abbott 08/07/2021 Social Media, Branded content, Influencer marketing foundations Bob Abbott 08/07/2021

3 food brands that UNEXPECTEDLY went viral on tiktok

You can’t ever engineer these things. There are no guaranteed tips on how to make them happen. But when they happen, attentive brands can learn a lot, and then capitalise to maximise the rewards.

Influencer marketing best practice, Social Media, Market trends Bob Abbott 30/06/2021 Influencer marketing best practice, Social Media, Market trends Bob Abbott 30/06/2021

Did Instagram’s Creator Week come too late for the health of the platform?

Is the love affair between Instagram and influencer marketers on the rocks? Not by a long chalk. But new data from Linquia suggests the relationship needs a little TLC.

Influencer Marketing, Market trends, Social Media Bob Abbott 18/05/2021 Influencer Marketing, Market trends, Social Media Bob Abbott 18/05/2021

Instagram’s not-so-new influencer marketplace can’t beat the human expertise of agencies

The human element is fundamental to the sustained success of the influencer marketing industry. We must be powered by data, but guided by insights, intellect, and instincts.

Influencer Marketing, Market trends, Social Media Bob Abbott 26/02/2021 Influencer Marketing, Market trends, Social Media Bob Abbott 26/02/2021

3 Instagram marketing predictions for 2021

You might be wondering what changes are in store for Instagram in 2021. While nothing is certain, we can make an educated guess at what is likely to happen.

Branded content, Social Media, Community building David Houghton 12/02/2021 Branded content, Social Media, Community building David Houghton 12/02/2021

9 tips for building a thriving online community around your brand

Build and nurture a real community around your brand and online social presence, and you cease to be simply another product or service trying to make a sale. You become a valued part of your customers’ lives. Here’s how to do it.

Influencer Marketing, Influencer marketing foundations, Social Media David Houghton 05/02/2021 Influencer Marketing, Influencer marketing foundations, Social Media David Houghton 05/02/2021

TikTok influencers: How to work with them, and how TikTok content really works

Your crash-course in TikTok, TikTok influencers, overall TikTok culture, and how to combine all three to get the best campaign results.

Influencer Marketing, Market trends, Social Media Bob Abbott 13/01/2021 Influencer Marketing, Market trends, Social Media Bob Abbott 13/01/2021

Social media trends for 2021

Nobody could have foreseen the events of 2020 and how they would dictate a huge surge in social media activity and a new set of consumer behaviour trends. Here we take a look at our predictions for social media trends in 2021.

Influencer Marketing, Social Media, Influencer marketing best practice, Branded content Bob Abbott 28/07/2020 Influencer Marketing, Social Media, Influencer marketing best practice, Branded content Bob Abbott 28/07/2020

How food and drink brands can use Instagram video marketing in 2021

Photos are still a lot more common in the Instagram feed, so weaving a mix of short-form video into your strategy will grab the attention of your followers and create deeper connections with them.

Creativity, Branded content, Social Media Bob Abbott 09/06/2020 Creativity, Branded content, Social Media Bob Abbott 09/06/2020

6 food and drink brands owning it on TikTok

With over 1 billion users worldwide and a rapidly maturing audience, TikTok is a very exciting proposition for marketers; regardless of the size of their budgets.

Influencer Marketing, Branded content, Social Media Bob Abbott 07/05/2020 Influencer Marketing, Branded content, Social Media Bob Abbott 07/05/2020

TikTok interviews: Celebrity chef Dean Edwards breaks down the value of the platform

The first of a series of insights with foodie TikTok creators, where each star chooses who we interview next.

Influencer Marketing, Social Media, Influencer marketing science Bob Abbott 06/03/2020 Influencer Marketing, Social Media, Influencer marketing science Bob Abbott 06/03/2020

The secrets of TikTok success, explained in under two minutes

TikTok success can seem bewildering, given how the short-form video platform’s swift arrival and rapid growth has left many running to catch up. But here’s everything you need to know, in one neat, straightforward video.

Influencer Marketing, Social Media, Influencer marketing foundations Bob Abbott 30/01/2020 Influencer Marketing, Social Media, Influencer marketing foundations Bob Abbott 30/01/2020

How Instagram's Brand Collabs Manager actually benefits influencer marketing agencies

Instagram testing the Facebook Brand Collabs Manager with influencers will demonstrate the true value offered by influencer marketing agencies.

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