TikTok interviews: FitWaffle on how food brands can effectively work with creators
If a brand wants the content to perform well, the creator needs to take the reins to create the best content they can.
The PS5 - and its first games - have now been revealed. Here’s what we think so far
Last night’s PS5 reveal was as big a deal as it gets in gaming, as the current console market leader laid the foundations of the hardware and software that will shape the next generation. So what did we think?
6 food and drink brands owning it on TikTok
With over 1 billion users worldwide and a rapidly maturing audience, TikTok is a very exciting proposition for marketers; regardless of the size of their budgets.
Meet our Fresh Talent: Suzie B instils our artist-led merch programme with some witchy cures for modern madness
Introducing Suzie Booton, illustrator, music and magic enthusiast, and one of the highly-talented creatives leading our artist-led merchandise line.
Beyond the vanity metrics: 4 important ways to measure success in influencer marketing campaigns
Thousands of likes and comments feels good, but those alone don't provide the information you need to work out the true costs and benefits of your campaigns.
Communication, culture, and the new normal: How Fourth Floor are adapting to thrive while working from home
As lockdown continues, we are all trying our best to get used to a new kind of normal. At Fourth Floor, we’re evolving our culture to even better support our business and collective wellbeing.
Meet our Fresh Talent: Josh Cook brings fantastical satire to our artist-led merchandise programme
Our Fresh Talent merchandise imprint is all about celebrating and supporting designers. In our first artist interview, Josh explains his work, style, and the current state of the digital landscape.
Infographic: How influencers can support every stage of your sales cycle
By working with the correct, strategically selected social-media stars on the right creative treatments, brands are able to truly influence consumer decision-making in the short and longer term.
TikTok interviews: Celebrity chef Dean Edwards breaks down the value of the platform
The first of a series of insights with foodie TikTok creators, where each star chooses who we interview next.
Influencer marketing is dead. Long live influencer marketing
Recent headlines would have us believe that influencer marketing is dead. The reality is an industry reporting exponential growth.
Ben Ebbrell from SORTEDfood shares YouTube tips, and how to build a rich community
Working with brands is always most successful when it’s a true partnership and one that is on-going and meaningful rather than just a one-off video
Why data is so important for influencer marketing success
At Fourth Floor, we use data to research and discover new angles of audience connection, finding new in-roads to relevant demographics that allow us to uncover new, valuable audiences for our clients.
Introducing Fresh Talent, a Fourth Floor initiative supporting new artists and designers
The next phase of the Fresh Merch initiative, Fresh Talent is a programme created to showcase and amplify the work of up-and-coming artists, while making it easier for our partners to work with the best new talent around.
The COVID-19 crisis is the real acid test for purpose-driven influencer marketing
It's easy to eulogise about putting purpose ahead of profit when we're living ‘our best life’ during the good times. It is another thing altogether to stick to those ideals when the future of the economy is so uncertain.
Fresh Merch, a next-generation merchandise platform, from Fourth Floor
Consultancy, design, retail, branding, fulfilment, and customer service, with our partners and their communities right at the centre.
5 tips to take your brand advocacy to the next level
The people that represent you online will help to define who your customers are, what they love about you and how loyal they are.
Why purpose-led influencer marketing is great (but can’t be faked)
Purpose-led influencer marketing humanises the brand, helps it remain relevant, and works towards achieving sustained profitability. But it must be genuine.
Fourth Floor win at the MCV Develop Awards 2020
We’re very pleased to announced that we're officially an MCV/DEVELOP award winning agency.
The secrets of TikTok success, explained in under two minutes
TikTok success can seem bewildering, given how the short-form video platform’s swift arrival and rapid growth has left many running to catch up. But here’s everything you need to know, in one neat, straightforward video.
How Instagram's Brand Collabs Manager actually benefits influencer marketing agencies
Instagram testing the Facebook Brand Collabs Manager with influencers will demonstrate the true value offered by influencer marketing agencies.