Takeaway: How to successfully launch and promote new products via social media, with ellie webb

Takeaway is our regular event exclusively for food and drink brands. We bring business owners and marketing experts together from across the industry to provide insights, tackle common problems and talk all things marketing and social media. 

After the success of our first virtual Takeaway event, Fourth Floor is excited to announce virtual Takeaway No.2, with guest speaker Ellie Webb from Caleño. 

Ellie founded and launched her tropical, non-alcoholic spirit brand less than two years ago, and has gone on to win multiple awards for Caleño, as well as bagging herself Entrepreneur of the Year at the Great British Entrepreneur Awards 2020. Alongside Thom Whitchurch, our Head of Food & Drink at Fourth Floor, Ellie will be at Takeaway discussing how to successfully launch and  promote new products via social media. 

Our last event saw cheesecake titans Pleesecakes discuss ‘How to be authentic’. Joe and Dan from Pleesecakes gave us a valuable insight into how they have grown over 180,000 followers on Instagram, built a huge, dedicated fanbase, and used influencer marketing to help them grow their business. The hour-long Zoom event had guests from some of the UK’s leading brands, including Yeo Valley, Fever Tree and Hippeas. 

Spaces are limited to 10, and we expect them to go really quickly. If you’d like to come, drop Thom an email on thom@fourthfloor.co.