What does an Influencer Marketing Agency do, and what makes a good one? 7 things you need to know
An influencer marketing agency is an increasingly fundamental aspect of any truly modern marketing campaign. But while successful and rapidly growing, the fast-evolving medium still warrants some explanation.
Why joining Fourth Floor is the best professional decision I’ve made
I was recently asked why I joined Fourth Floor, and whether I would recommend joining a start-up. Those answers were fairly easy. But then, “What is my hope for Fourth Floor?” That one took more thought. Of course we have a clear vision, but it goes deeper than that…
What is influencer marketing, how and why does it work, and why is it important?
Influencer marketing is the biggest and most distinctive addition to the marketing landscape in a very long time. It’s also one of the fastest evolving, and as such, raises many questions. Here, we answer them.
Navigating The Celebrity Migration onto content creators’ turf - THE INFLUENCER TREND REPORT
With traditional celebrities now muscling in on established ‘influencer’ content formats on YouTube and Twitch, what does that mean for the old divisions between the two groups, and how we might work with both within future influencer marketing?
GUESTLIST NOW OPEN FOR OUR VIRTUAL EVENT WITH YOUTUBE
Our fifth Takeaway event is on 19th August, and this time we’re extremely excited to have Sam Budd from YouTube/Google, providing a talk all about how food and drink brands can maximise their results with YouTube and reach valuable new audiences in the process.
How we’re using the new Covid Supervisor role to (safely) return to live-action production work
For anybody who works in production, risk and risk mitigation are at the forefront of the job. So Covid-19, as alien as it first seemed, was another challenge to be tackled head on. Here’s how we’re getting back to the production work we love, but doing it safely.
4 Youtube channels to help you grow your own channel in 2021
Growing your YouTube channel can seem like a long, thankless task. Fortunately, lots of great YouTube channels provide fantastic insights, tips, and valuable information to help you, stacking your odds of reaching your goals without having to wait too long.
5 wellbeing tips for balancing the demands of content creation with healthy self-care
Content creation as a lifestyle and profession is certainly not without its benefits. But it's also a lot to manage. Here are some topline tips for keeping track of personal wellbeing amid all the demands, and some avenues to explore when you don't.
Instagram influencers, and how to get the best out of working with them
Instagram influencers are often the first direction many think of for influencer marketing. Here, we’ll break down why that is, assess some of the benefits and potential pitfalls, and explain how and why good Instagram influencer marketing works.
3 food brands that UNEXPECTEDLY went viral on tiktok
You can’t ever engineer these things. There are no guaranteed tips on how to make them happen. But when they happen, attentive brands can learn a lot, and then capitalise to maximise the rewards.
4 common but avoidable influencer marketing mistakes
When brands get influencer marketing right, it can take them and their products into a whole new dimension of success. However, if brands get influencer marketing wrong, it can burn the very bridges they wanted to cross. Here are the top 4 mistakes to avoid.
Hot tubs, casinos, ASMR, and How to break Twitch in 80 days - The Influencer trend report
“Sexually suggestive content”, clever loopholes, gambling, and otters. The rapid rise of two distinct content types has flared up debate around the morality of Twitch, but can also teach us a lot about the streaming platform’s complex ecosystem and deeper culture.
Did Instagram’s Creator Week come too late for the health of the platform?
Is the love affair between Instagram and influencer marketers on the rocks? Not by a long chalk. But new data from Linquia suggests the relationship needs a little TLC.
4 things brands and creators need from each other for the best influencer marketing experience
The mutual needs and desired qualities that make a partnership especially enriching and rewarding. The things that both sides of the equation need from each other, to take an influencer marketing activation to the next level.
Why the UK government should embrace influencers in press briefings (but do so with thoughtful strategy)
We turn to influencers to help us cut through the content clutter; to help us make sense of what information should be important to us, and to help us affect action. The political establishment should take note.
A brief look at the history of influencer marketing
You’d be forgiven for assuming that influencer marketing is a purely modern medium. And in its current, social-media driven form, it is. However, the whole idea of influencers themselves isn’t new at all…
How to check if a brand deal is right for you as a content creator
Is it a great content and career move, or just an advert? These four questions will help you separate the valuable influencer marketing opportunities from the potential mistakes.
The difference between influence and advocacy, and the importance of an ethical ecosystem
Influence is neutral. It may hurt just as much as it may help a communicator’s cause. Advocates, on the other hand, are supporters. We need to respect the difference, and work for positive use of power.
YouTube influencers, and how they can take your marketing message to the next level
YouTube influencers can some of the most successful, creative figures in the influencer marketing ecosystem, and frequently enjoy the closest relationships with the most genuinely engaged, loyal audiences.
How influencers can stay within the ASA influencer guidelines
It may seem a little daunting, but it is very important to understand how to disclose your brand partnerships.