Infographic: How influencers can support every stage of your sales cycle
When thinking about giving their sales cycle a boost, many marketers would consider influencer marketing to be mainly an awareness tool, with influencers generally useful to brands in introducing a product to their audiences. But if you delve a little deeper and start to map every stage of the sales cycle to influencer marketing activities, you’ll actually uncover a much greater, richer array of ways to significantly improve your customer journey and experience, while building long-lasting and more meaningful relationships with communities.
By working with the correct, strategically selected social-media stars on the right creative treatments, brands are able to truly influence consumer decision-making in the short and longer term. If you pick the right influencers with the right audiences for your brand, they will already know how to develop and deliver resonant content that will help shorten - and empower - that cycle, bringing their community to the desired purchase destination with authentic and meaningful intent
