TikTok interviews: FitWaffle on how food brands can effectively work with creators
If a brand wants the content to perform well, the creator needs to take the reins to create the best content they can.
Beyond the vanity metrics: 4 important ways to measure success in influencer marketing campaigns
Thousands of likes and comments feels good, but those alone don't provide the information you need to work out the true costs and benefits of your campaigns.
Infographic: How influencers can support every stage of your sales cycle
By working with the correct, strategically selected social-media stars on the right creative treatments, brands are able to truly influence consumer decision-making in the short and longer term.
TikTok interviews: Celebrity chef Dean Edwards breaks down the value of the platform
The first of a series of insights with foodie TikTok creators, where each star chooses who we interview next.
Influencer marketing is dead. Long live influencer marketing
Recent headlines would have us believe that influencer marketing is dead. The reality is an industry reporting exponential growth.
Ben Ebbrell from SORTEDfood shares YouTube tips, and how to build a rich community
Working with brands is always most successful when it’s a true partnership and one that is on-going and meaningful rather than just a one-off video
Why data is so important for influencer marketing success
At Fourth Floor, we use data to research and discover new angles of audience connection, finding new in-roads to relevant demographics that allow us to uncover new, valuable audiences for our clients.
The COVID-19 crisis is the real acid test for purpose-driven influencer marketing
It's easy to eulogise about putting purpose ahead of profit when we're living ‘our best life’ during the good times. It is another thing altogether to stick to those ideals when the future of the economy is so uncertain.
5 tips to take your brand advocacy to the next level
The people that represent you online will help to define who your customers are, what they love about you and how loyal they are.
Why purpose-led influencer marketing is great (but can’t be faked)
Purpose-led influencer marketing humanises the brand, helps it remain relevant, and works towards achieving sustained profitability. But it must be genuine.
The secrets of TikTok success, explained in under two minutes
TikTok success can seem bewildering, given how the short-form video platform’s swift arrival and rapid growth has left many running to catch up. But here’s everything you need to know, in one neat, straightforward video.
How Instagram's Brand Collabs Manager actually benefits influencer marketing agencies
Instagram testing the Facebook Brand Collabs Manager with influencers will demonstrate the true value offered by influencer marketing agencies.
Our vision for influencer marketing
The massive potential of influencer marketing is being undermined by attempts to use existing advertising models in this new space.
7 tips for creating social video content – by industry experts
From Gen-Z to the importance of regular posting, Fourth Floor Creative give you the low down on creating social video in 2020