Xbox, Activision Blizzard, Sony, and Bungie: What it says about the new frontier of the pop culture wars
Why did Sony buy Destiny 2 developer Bungie? And what does that deal say about the changing shape of the games market and pop culture overall?
Why (and how) Fourth Floor planted a new woodland - and why you should too
Fourth Flora? Engelbirch Lumberdink? We still haven’t worked out a name, but we have now successfully reforested a quarter-acre of south-west countryside, working alongside the brilliant Co-forest woodland regeneration project.
How Twitch works: Twitch Metrics, Twitch Drops, Twitch raids, and more, explained
How does Twitch work, and what do all those Twitch terms you’ve been hearing actually mean? If you’re looking for help on things like Twitch Raids, Rivals, Affiliate and Partner status, or even just picking a good Twitch username, you’ll find it here.
Twitch Rivals: What it is, how it works, where to watch, and who can participate
A staple of Twitch’s wider content and community offering, Twitch Rivals is an official slate of programming giving gaming content creators a year-round showcase for competition. Here’s the full breakdown of what Twitch Rivals is, how it works, who can participate, where to watch it, and much more.
How Twitch Raids work, and how to use them
Understanding how Twitch Raids work is fundamental to understanding how the Twitch community interact with and support each other. Read on, and we’ll explain how Twitch Raids allow streamers to share audiences, highlight channels, and rally viewership around special events.
Food influencers, and how to partner with them on delicious influencer marketing successes
Food influencers have long been one of the most popular subsets of the content creator universe, delivering delicious imagery and culinary insight to our ravenous eyeballs on a daily basis. But how best to partner with a food influencer? And do you even need to be a food brand to do so? Let us explain it all.
Gaming influencers: working with them, doing it right, and succeeding
Gaming influencers might not seem an obvious partner choice. But you’d be wise to reconsider any preconceptions. In 2021, videogames are a standard part of the world’s cultural fabric, and the content creators who cover them can provide access to a hugely spectrum of diverse audiences.
What does an Influencer Marketing Agency do, and what makes a good one? 7 things you need to know
An influencer marketing agency is an increasingly fundamental aspect of any truly modern marketing campaign. But while successful and rapidly growing, the fast-evolving medium still warrants some explanation.
What is influencer marketing, how and why does it work, and why is it important?
Influencer marketing is the biggest and most distinctive addition to the marketing landscape in a very long time. It’s also one of the fastest evolving, and as such, raises many questions. Here, we answer them.
5 wellbeing tips for balancing the demands of content creation with healthy self-care
Content creation as a lifestyle and profession is certainly not without its benefits. But it's also a lot to manage. Here are some topline tips for keeping track of personal wellbeing amid all the demands, and some avenues to explore when you don't.
Instagram influencers, and how to get the best out of working with them
Instagram influencers are often the first direction many think of for influencer marketing. Here, we’ll break down why that is, assess some of the benefits and potential pitfalls, and explain how and why good Instagram influencer marketing works.
4 things brands and creators need from each other for the best influencer marketing experience
The mutual needs and desired qualities that make a partnership especially enriching and rewarding. The things that both sides of the equation need from each other, to take an influencer marketing activation to the next level.
How to check if a brand deal is right for you as a content creator
Is it a great content and career move, or just an advert? These four questions will help you separate the valuable influencer marketing opportunities from the potential mistakes.
YouTube influencers, and how they can take your marketing message to the next level
YouTube influencers can some of the most successful, creative figures in the influencer marketing ecosystem, and frequently enjoy the closest relationships with the most genuinely engaged, loyal audiences.
How ‘old-school’ physical media can give your digital content a brand new boost
Nothing ever becomes redundant. If you’re creative enough about how you use things, they just get new context. Here’s an overview of how traditional print can make any digital campaign more powerful.
Advocacy marketing: What is it, and what makes a good advocacy marketing strategy?
Advocacy marketing is a powerful and economical variant of influencer marketing, that steers hard into the important modern trends of relatability, authenticity, and meaningful relationship-building. Read on, and we’ll explain all.
9 tips for building a thriving online community around your brand
Build and nurture a real community around your brand and online social presence, and you cease to be simply another product or service trying to make a sale. You become a valued part of your customers’ lives. Here’s how to do it.
TikTok influencers: How to work with them, and how TikTok content really works
Your crash-course in TikTok, TikTok influencers, overall TikTok culture, and how to combine all three to get the best campaign results.
Gamers left deflated by messy PS5 and Xbox Series X launch, but Series S ignites new excitement
The PS5 and Xbox Series X have been hamstrung by scalpers, stock shortages, and games that failed to sparkle. But audience sentiment data reveals the Series S is changing the way people look at new consoles.
Presenting the official Rainbow Six Esports calendar, in support of SpecialEffect
We’re very proud to officially unveil the new 2021 Rainbow Six Esports calendar, produced in conjunction with Ubisoft in charitable support of SpecialEffect.