Food influencers, and how to partner with them on delicious influencer marketing successes
Food influencers have long been one of the most popular subsets of the content creator universe, delivering delicious imagery and culinary insight to our ravenous eyeballs on a daily basis. But how best to partner with a food influencer? And do you even need to be a food brand to do so? Let us explain it all.
Selling big without a budget, and mastering viral creativity: The Takeaways from Takeaway
Our fourth edition of Takeaway (Fourth Floor’s live events series for the food and drink industry) was another huge success, with Liam White from Dr. Will's sauces as our guest speaker. Here are the big insights and learnings you need to know about.
4 Reasons food and drink brands should consider YouTube for their Influencer marketing
There are an abundance of marketing opportunities available to food and drink brands on YouTube. And with so few brands utilising the platform, it's safe to say that the brands that do get stuck in will be a step ahead of their competitors on day one.
Why food and drink brands should be using Instagram Reels
A lot of food and drink brands already have a strong following on Instagram and haven’t yet dipped their toes into TikTok, so there is all possibility that pre-established momentum alone will make Reels the dominant player for brands.
Guestlist now open for our virtual Takeaway event, with guest speaker Ellie Webb from Caleño
Over a one-hour Zoom presentation, we will be discussing how food and drink brands can use social media to launch and promote new product.
Takeaway: How to successfully launch and promote new products via social media, with ellie webb
For Takeaway No.3 we will be talking to Ellie Webb from Caleño; one of the UK’s most exciting drinks brands. She will be discussing how to successfully launch and promote new products via social media. Sign up now!
Using Influencer Marketing to Launch a New Product
We break down some of the most useful ways to use influencer marketing to successfully launch your new product
How food and drink brands can use Instagram video marketing in 2021
Photos are still a lot more common in the Instagram feed, so weaving a mix of short-form video into your strategy will grab the attention of your followers and create deeper connections with them.
TikTok interviews: FitWaffle on how food brands can effectively work with creators
If a brand wants the content to perform well, the creator needs to take the reins to create the best content they can.
Ben Ebbrell from SORTEDfood shares YouTube tips, and how to build a rich community
Working with brands is always most successful when it’s a true partnership and one that is on-going and meaningful rather than just a one-off video
7 tips for creating social video content – by industry experts
From Gen-Z to the importance of regular posting, Fourth Floor Creative give you the low down on creating social video in 2020