Food influencers, and how to partner with them on delicious influencer marketing successes

Food influencers, and how to partner with them on delicious influencer marketing successes

Food influencers have long been one of the most popular subsets of the content creator universe, delivering delicious imagery and culinary insight to our ravenous eyeballs on a daily basis. But how best to partner with a food influencer? And do you even need to be a food brand to do so? Let us explain it all.

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Selling big without a budget, and mastering viral creativity: The Takeaways from Takeaway

Selling big without a budget, and mastering viral creativity: The Takeaways from Takeaway

Our fourth edition of Takeaway (Fourth Floor’s live events series for the food and drink industry) was another huge success, with Liam White from Dr. Will's sauces as our guest speaker. Here are the big insights and learnings you need to know about.

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4 Reasons food and drink brands should consider YouTube for their Influencer marketing

4 Reasons food and drink brands should consider YouTube for their Influencer marketing

There are an abundance of marketing opportunities available to food and drink brands on YouTube. And with so few brands utilising the platform, it's safe to say that the brands that do get stuck in will be a step ahead of their competitors on day one.

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Why food and drink brands should be using Instagram Reels

Why food and drink brands should be using Instagram Reels

A lot of food and drink brands already have a strong following on Instagram and haven’t yet dipped their toes into TikTok, so there is all possibility that pre-established momentum alone will make Reels the dominant player for brands.

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