4 Reasons food and drink brands should consider YouTube for their Influencer marketing
There are an abundance of marketing opportunities available to food and drink brands on YouTube. And with so few brands utilising the platform, it's safe to say that the brands that do get stuck in will be a step ahead of their competitors on day one.
TikTok influencers: How to work with them, and how TikTok content really works
Your crash-course in TikTok, TikTok influencers, overall TikTok culture, and how to combine all three to get the best campaign results.
Why food and drink brands should be using Instagram Reels
A lot of food and drink brands already have a strong following on Instagram and haven’t yet dipped their toes into TikTok, so there is all possibility that pre-established momentum alone will make Reels the dominant player for brands.
The complete visual guide to The influencer marketing universe
350 influencer marketing agencies from around the globe, in one comprehensive who’s-who infographic guide to the industry.
Takeaway: How to successfully launch and promote new products via social media, with ellie webb
For Takeaway No.3 we will be talking to Ellie Webb from Caleño; one of the UK’s most exciting drinks brands. She will be discussing how to successfully launch and promote new products via social media. Sign up now!
Using Influencer Marketing to Launch a New Product
We break down some of the most useful ways to use influencer marketing to successfully launch your new product
Adaptability and resilience: The two most important tools in creative influencer marketing
Influencer marketing and branding content aren't fixed points or set behaviours. Continuing to meaningfully connect with audiences demands constant adaptation and innovation.
TikTok interviews: FitWaffle on how food brands can effectively work with creators
If a brand wants the content to perform well, the creator needs to take the reins to create the best content they can.
How Instagram's Brand Collabs Manager actually benefits influencer marketing agencies
Instagram testing the Facebook Brand Collabs Manager with influencers will demonstrate the true value offered by influencer marketing agencies.
7 tips for creating social video content – by industry experts
From Gen-Z to the importance of regular posting, Fourth Floor Creative give you the low down on creating social video in 2020