YouTube vs. TikTok: Why are they changing, and Are They Becoming Too Similar?
TikTok is allowing long-form video. YouTube is obsessed with TikTok-style 'Shorts'? So why the identity-flip? It's all about money and creative longevity...
Gaming influencers: working with them, doing it right, and succeeding
Gaming influencers might not seem an obvious partner choice. But you’d be wise to reconsider any preconceptions. In 2021, videogames are a standard part of the world’s cultural fabric, and the content creators who cover them can provide access to a hugely spectrum of diverse audiences.
What is influencer marketing, how and why does it work, and why is it important?
Influencer marketing is the biggest and most distinctive addition to the marketing landscape in a very long time. It’s also one of the fastest evolving, and as such, raises many questions. Here, we answer them.
Navigating The Celebrity Migration onto content creators’ turf - THE INFLUENCER TREND REPORT
With traditional celebrities now muscling in on established ‘influencer’ content formats on YouTube and Twitch, what does that mean for the old divisions between the two groups, and how we might work with both within future influencer marketing?
4 Youtube channels to help you grow your own channel in 2021
Growing your YouTube channel can seem like a long, thankless task. Fortunately, lots of great YouTube channels provide fantastic insights, tips, and valuable information to help you, stacking your odds of reaching your goals without having to wait too long.
YouTube influencers, and how they can take your marketing message to the next level
YouTube influencers can some of the most successful, creative figures in the influencer marketing ecosystem, and frequently enjoy the closest relationships with the most genuinely engaged, loyal audiences.
How to measure the success of YouTube Influencer marketing campaigns
Measuring YouTube influencer marketing is unlike on any other social platform. To have long-term success with YouTube influencer marketing, brands need to use all of the tools available to them.
4 Reasons food and drink brands should consider YouTube for their Influencer marketing
There are an abundance of marketing opportunities available to food and drink brands on YouTube. And with so few brands utilising the platform, it's safe to say that the brands that do get stuck in will be a step ahead of their competitors on day one.
Ben Ebbrell from SORTEDfood shares YouTube tips, and how to build a rich community
Working with brands is always most successful when it’s a true partnership and one that is on-going and meaningful rather than just a one-off video