Twitch Rivals: What it is, how it works, where to watch, and who can participate
A staple of Twitch’s wider content and community offering, Twitch Rivals is an official slate of programming giving gaming content creators a year-round showcase for competition. Here’s the full breakdown of what Twitch Rivals is, how it works, who can participate, where to watch it, and much more.
How Twitch Raids work, and how to use them
Understanding how Twitch Raids work is fundamental to understanding how the Twitch community interact with and support each other. Read on, and we’ll explain how Twitch Raids allow streamers to share audiences, highlight channels, and rally viewership around special events.
Charity Twitch streams: How to make your fundraiser a success
Charity drives are a great way for content creators to engage their communities and give back to a cause they care about, but there’s a lot involved in doing it right. Here are the key points for charity streamers to consider when planning a successful fundraiser.
Food influencers, and how to partner with them on delicious influencer marketing successes
Food influencers have long been one of the most popular subsets of the content creator universe, delivering delicious imagery and culinary insight to our ravenous eyeballs on a daily basis. But how best to partner with a food influencer? And do you even need to be a food brand to do so? Let us explain it all.
Gaming influencers: working with them, doing it right, and succeeding
Gaming influencers might not seem an obvious partner choice. But you’d be wise to reconsider any preconceptions. In 2021, videogames are a standard part of the world’s cultural fabric, and the content creators who cover them can provide access to a hugely spectrum of diverse audiences.
Why collaboration is important to creativity - and invaluable to the self - in a shifting digital world
However much value you put on the brute-force power of “Just work hard”, don’t underestimate the power of open conversation and human collaboration to get you to the same place more intact.
What is influencer marketing, how and why does it work, and why is it important?
Influencer marketing is the biggest and most distinctive addition to the marketing landscape in a very long time. It’s also one of the fastest evolving, and as such, raises many questions. Here, we answer them.
How we’re using the new Covid Supervisor role to (safely) return to live-action production work
For anybody who works in production, risk and risk mitigation are at the forefront of the job. So Covid-19, as alien as it first seemed, was another challenge to be tackled head on. Here’s how we’re getting back to the production work we love, but doing it safely.
Instagram influencers, and how to get the best out of working with them
Instagram influencers are often the first direction many think of for influencer marketing. Here, we’ll break down why that is, assess some of the benefits and potential pitfalls, and explain how and why good Instagram influencer marketing works.
4 common but avoidable influencer marketing mistakes
When brands get influencer marketing right, it can take them and their products into a whole new dimension of success. However, if brands get influencer marketing wrong, it can burn the very bridges they wanted to cross. Here are the top 4 mistakes to avoid.
4 things brands and creators need from each other for the best influencer marketing experience
The mutual needs and desired qualities that make a partnership especially enriching and rewarding. The things that both sides of the equation need from each other, to take an influencer marketing activation to the next level.
YouTube influencers, and how they can take your marketing message to the next level
YouTube influencers can some of the most successful, creative figures in the influencer marketing ecosystem, and frequently enjoy the closest relationships with the most genuinely engaged, loyal audiences.
How ‘old-school’ physical media can give your digital content a brand new boost
Nothing ever becomes redundant. If you’re creative enough about how you use things, they just get new context. Here’s an overview of how traditional print can make any digital campaign more powerful.
How to measure the success of YouTube Influencer marketing campaigns
Measuring YouTube influencer marketing is unlike on any other social platform. To have long-term success with YouTube influencer marketing, brands need to use all of the tools available to them.
3 tips for telling your brand story
Your brand story isn’t how the business started back in 1965. A real brand story is a compelling, ongoing narrative that conveys the background, purpose, and values of your organisation, and how you want them to connect and resonate with consumers and your target audiences.
Why more brands should dive in to episodic content marketing
When social media is so full of great content, how can we create content that really stands out? It’s probably a question you’ve asked yourself.
Responsibility, variety, and useful discomfort: My internship journey from student to campaign exec
My Fourth Floor internship helped me grow from a graduate with no sense of direction to a confident member of a thriving creative agency team. The key? A freedom to explore and take responsibility.
Virtual events for game testing: 4 big benefits they provide over the in-person version
Moving your playtest and game demo events to a remote, online format can offer much richer benefits than the traditional, IRL equivalent. Here's the extra value the virtual event option brings.
Advocacy marketing: What is it, and what makes a good advocacy marketing strategy?
Advocacy marketing is a powerful and economical variant of influencer marketing, that steers hard into the important modern trends of relatability, authenticity, and meaningful relationship-building. Read on, and we’ll explain all.
9 tips for building a thriving online community around your brand
Build and nurture a real community around your brand and online social presence, and you cease to be simply another product or service trying to make a sale. You become a valued part of your customers’ lives. Here’s how to do it.