Instagram influencers, and how to get the best out of working with them
Instagram influencers are often the first direction many think of for influencer marketing. Here, we’ll break down why that is, assess some of the benefits and potential pitfalls, and explain how and why good Instagram influencer marketing works.
Did Instagram’s Creator Week come too late for the health of the platform?
Is the love affair between Instagram and influencer marketers on the rocks? Not by a long chalk. But new data from Linquia suggests the relationship needs a little TLC.
Instagram’s not-so-new influencer marketplace can’t beat the human expertise of agencies
The human element is fundamental to the sustained success of the influencer marketing industry. We must be powered by data, but guided by insights, intellect, and instincts.
3 Instagram marketing predictions for 2021
You might be wondering what changes are in store for Instagram in 2021. While nothing is certain, we can make an educated guess at what is likely to happen.
Why food and drink brands should be using Instagram Reels
A lot of food and drink brands already have a strong following on Instagram and haven’t yet dipped their toes into TikTok, so there is all possibility that pre-established momentum alone will make Reels the dominant player for brands.