How food and drink brands can use Instagram video marketing in 2021
Photos are still a lot more common in the Instagram feed, so weaving a mix of short-form video into your strategy will grab the attention of your followers and create deeper connections with them.
Beyond the vanity metrics: 4 important ways to measure success in influencer marketing campaigns
Thousands of likes and comments feels good, but those alone don't provide the information you need to work out the true costs and benefits of your campaigns.
The COVID-19 crisis is the real acid test for purpose-driven influencer marketing
It's easy to eulogise about putting purpose ahead of profit when we're living ‘our best life’ during the good times. It is another thing altogether to stick to those ideals when the future of the economy is so uncertain.
Why purpose-led influencer marketing is great (but can’t be faked)
Purpose-led influencer marketing humanises the brand, helps it remain relevant, and works towards achieving sustained profitability. But it must be genuine.
Our vision for influencer marketing
The massive potential of influencer marketing is being undermined by attempts to use existing advertising models in this new space.