PlayStation 5 and Xbox Series X/S launch this week. Here are our predictions for next-gen
The new PS5 and Xbox Series X/S are out in the wild this week. But how will they both fare? Here are Fourth Floor's collective predictions for the shape of next-gen.
On the eve of next-gen, the strong but traditional PS5 faces an Xbox turning gaming upside down
As our study of audience data and insight concludes, PS5's massive hype-train still has a long race to run against Xbox's innovative new long-term thinking.
How Sony broke records with its PS5 games reveal, while Xbox Series X struggled to maintain hype
Our study of the audience insights and content data around the next-gen console war finally sees PlayStation 5 and Xbox Series X go toe-to-toe with their flagship games. Two line-ups, two very different outcomes.
How Xbox took the next-gen console lead (before a fake game saw PS5 dominate)
The definitive data study into the PS5 vs. Xbox Series X battle continues. This time, the audience insights reveal who won the most hearts and minds during the first big next-gen games reveal.
How Sony won the early next-gen gaming race (and how Microsoft caught up fast)
With the next generation of console gaming launching soon, we’ve produced the definitive data study into PS5 vs. Xbox Series X, loaded with insights into the success (or not) of their marketing so far.
Adaptability and resilience: The two most important tools in creative influencer marketing
Influencer marketing and branding content aren't fixed points or set behaviours. Continuing to meaningfully connect with audiences demands constant adaptation and innovation.
The first big Xbox Series X games have been revealed. Here's what we thought
Microsoft are shifting to ‘games first, hardware second’ strategy for next-gen gaming. So how compelling was that debut line-up?
The PS5 - and its first games - have now been revealed. Here’s what we think so far
Last night’s PS5 reveal was as big a deal as it gets in gaming, as the current console market leader laid the foundations of the hardware and software that will shape the next generation. So what did we think?
Meet our Fresh Talent: Suzie B instils our artist-led merch programme with some witchy cures for modern madness
Introducing Suzie Booton, illustrator, music and magic enthusiast, and one of the highly-talented creatives leading our artist-led merchandise line.
Meet our Fresh Talent: Josh Cook brings fantastical satire to our artist-led merchandise programme
Our Fresh Talent merchandise imprint is all about celebrating and supporting designers. In our first artist interview, Josh explains his work, style, and the current state of the digital landscape.
Introducing Fresh Talent, a Fourth Floor initiative supporting new artists and designers
The next phase of the Fresh Merch initiative, Fresh Talent is a programme created to showcase and amplify the work of up-and-coming artists, while making it easier for our partners to work with the best new talent around.
Fresh Merch, a next-generation merchandise platform, from Fourth Floor
Consultancy, design, retail, branding, fulfilment, and customer service, with our partners and their communities right at the centre.