Selling big without a budget, and mastering viral creativity: The Takeaways from Takeaway
Our fourth edition of Takeaway (Fourth Floor’s live events series for the food and drink industry) was another huge success, with Liam White from Dr. Will's sauces as our guest speaker. Here are the big insights and learnings you need to know about.
Fourth Floor and Explosive Alan sign alliance deal
Leading influencer marketing agency links up with creative video studio to grow client offer.
Responsibility, variety, and useful discomfort: My internship journey from student to campaign exec
My Fourth Floor internship helped me grow from a graduate with no sense of direction to a confident member of a thriving creative agency team. The key? A freedom to explore and take responsibility.
Virtual events for game testing: 4 big benefits they provide over the in-person version
Moving your playtest and game demo events to a remote, online format can offer much richer benefits than the traditional, IRL equivalent. Here's the extra value the virtual event option brings.
Dialect Inc and Fourth Floor sign alliance deal
Leading games and tech marketing agencies team up to deliver full-service offer for clients.
Advocacy marketing: What is it, and what makes a good advocacy marketing strategy?
Advocacy marketing is a powerful and economical variant of influencer marketing, that steers hard into the important modern trends of relatability, authenticity, and meaningful relationship-building. Read on, and we’ll explain all.
3 Instagram marketing predictions for 2021
You might be wondering what changes are in store for Instagram in 2021. While nothing is certain, we can make an educated guess at what is likely to happen.
9 tips for building a thriving online community around your brand
Build and nurture a real community around your brand and online social presence, and you cease to be simply another product or service trying to make a sale. You become a valued part of your customers’ lives. Here’s how to do it.
4 Reasons food and drink brands should consider YouTube for their Influencer marketing
There are an abundance of marketing opportunities available to food and drink brands on YouTube. And with so few brands utilising the platform, it's safe to say that the brands that do get stuck in will be a step ahead of their competitors on day one.
TikTok influencers: How to work with them, and how TikTok content really works
Your crash-course in TikTok, TikTok influencers, overall TikTok culture, and how to combine all three to get the best campaign results.
Gamers left deflated by messy PS5 and Xbox Series X launch, but Series S ignites new excitement
The PS5 and Xbox Series X have been hamstrung by scalpers, stock shortages, and games that failed to sparkle. But audience sentiment data reveals the Series S is changing the way people look at new consoles.
Why food and drink brands should be using Instagram Reels
A lot of food and drink brands already have a strong following on Instagram and haven’t yet dipped their toes into TikTok, so there is all possibility that pre-established momentum alone will make Reels the dominant player for brands.
How mental health first-aid training can empower a company's wellbeing
Every company has first-aiders. It just makes sense that someone in an office can immediately respond to injury or ill health. So it’s only logical to have mental health first aid facilities too. Here’s how and why we do it at Fourth Floor.
Social media trends for 2021
Nobody could have foreseen the events of 2020 and how they would dictate a huge surge in social media activity and a new set of consumer behaviour trends. Here we take a look at our predictions for social media trends in 2021.
Why brands should create long-term RELATIONSHIPS with influencers
Strong relationships built with mutual understanding will almost always result in great content from the influencer, a more enjoyable experience for the audience and ultimately better engagement and ROI for the brand.
A farewell to a great colleague and a friend
A few months ago I received the worst type of email a manager could ever receive: one of our team had taken their own life.
5 ways content creators can level-up brand partnerships with pure creativity
The creative flair that drives successful, organic content can (and should) be the fuel that makes sponsored content sing. Here are five ways to amplify that spark.
Presenting the official Rainbow Six Esports calendar, in support of SpecialEffect
We’re very proud to officially unveil the new 2021 Rainbow Six Esports calendar, produced in conjunction with Ubisoft in charitable support of SpecialEffect.
Brands: How to be authentic
But while ‘brand authenticity’ is one of the current industry buzzphrases, it isn’t a complex or groundbreaking idea. It’s simply a conscious decision to be more honest with customers and audiences.
The complete visual guide to The influencer marketing universe
350 influencer marketing agencies from around the globe, in one comprehensive who’s-who infographic guide to the industry.