Taking influencer marketing offline
Despite the accessibility and versatility of digital content, it still hasn’t come so far as to outright replace the special connections you make at real, physical, offline events.
Guestlist now open for our virtual Takeaway event, with guest speaker Ellie Webb from Caleño
Over a one-hour Zoom presentation, we will be discussing how food and drink brands can use social media to launch and promote new product.
PlayStation 5 and Xbox Series X/S launch this week. Here are our predictions for next-gen
The new PS5 and Xbox Series X/S are out in the wild this week. But how will they both fare? Here are Fourth Floor's collective predictions for the shape of next-gen.
Takeaway: How to successfully launch and promote new products via social media, with ellie webb
For Takeaway No.3 we will be talking to Ellie Webb from Caleño; one of the UK’s most exciting drinks brands. She will be discussing how to successfully launch and promote new products via social media. Sign up now!
On the eve of next-gen, the strong but traditional PS5 faces an Xbox turning gaming upside down
As our study of audience data and insight concludes, PS5's massive hype-train still has a long race to run against Xbox's innovative new long-term thinking.
How to make your content go viral in 2021
To go viral, you almost always have to strike an emotional connection with your audience in order for them to take an action.
How Sony broke records with its PS5 games reveal, while Xbox Series X struggled to maintain hype
Our study of the audience insights and content data around the next-gen console war finally sees PlayStation 5 and Xbox Series X go toe-to-toe with their flagship games. Two line-ups, two very different outcomes.
How Xbox took the next-gen console lead (before a fake game saw PS5 dominate)
The definitive data study into the PS5 vs. Xbox Series X battle continues. This time, the audience insights reveal who won the most hearts and minds during the first big next-gen games reveal.
How Sony won the early next-gen gaming race (and how Microsoft caught up fast)
With the next generation of console gaming launching soon, we’ve produced the definitive data study into PS5 vs. Xbox Series X, loaded with insights into the success (or not) of their marketing so far.
Using Influencer Marketing to Launch a New Product
We break down some of the most useful ways to use influencer marketing to successfully launch your new product
Adaptability and resilience: The two most important tools in creative influencer marketing
Influencer marketing and branding content aren't fixed points or set behaviours. Continuing to meaningfully connect with audiences demands constant adaptation and innovation.
How food and drink brands can use Instagram video marketing in 2021
Photos are still a lot more common in the Instagram feed, so weaving a mix of short-form video into your strategy will grab the attention of your followers and create deeper connections with them.
The first big Xbox Series X games have been revealed. Here's what we thought
Microsoft are shifting to ‘games first, hardware second’ strategy for next-gen gaming. So how compelling was that debut line-up?
TikTok interviews: FitWaffle on how food brands can effectively work with creators
If a brand wants the content to perform well, the creator needs to take the reins to create the best content they can.
The PS5 - and its first games - have now been revealed. Here’s what we think so far
Last night’s PS5 reveal was as big a deal as it gets in gaming, as the current console market leader laid the foundations of the hardware and software that will shape the next generation. So what did we think?
6 food and drink brands owning it on TikTok
With over 1 billion users worldwide and a rapidly maturing audience, TikTok is a very exciting proposition for marketers; regardless of the size of their budgets.
Meet our Fresh Talent: Suzie B instils our artist-led merch programme with some witchy cures for modern madness
Introducing Suzie Booton, illustrator, music and magic enthusiast, and one of the highly-talented creatives leading our artist-led merchandise line.
Beyond the vanity metrics: 4 important ways to measure success in influencer marketing campaigns
Thousands of likes and comments feels good, but those alone don't provide the information you need to work out the true costs and benefits of your campaigns.
Communication, culture, and the new normal: How Fourth Floor are adapting to thrive while working from home
As lockdown continues, we are all trying our best to get used to a new kind of normal. At Fourth Floor, we’re evolving our culture to even better support our business and collective wellbeing.
Meet our Fresh Talent: Josh Cook brings fantastical satire to our artist-led merchandise programme
Our Fresh Talent merchandise imprint is all about celebrating and supporting designers. In our first artist interview, Josh explains his work, style, and the current state of the digital landscape.