Beyond the vanity metrics: 4 important ways to measure success in influencer marketing campaigns
Influencer Marketing, Insight, Influencer marketing science, Influencer marketing best practice Bob Abbott Influencer Marketing, Insight, Influencer marketing science, Influencer marketing best practice Bob Abbott

Beyond the vanity metrics: 4 important ways to measure success in influencer marketing campaigns

Thousands of likes and comments feels good, but those alone don't provide the information you need to work out the true costs and benefits of your campaigns.

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