Responsibility, variety, and useful discomfort: My internship journey from student to campaign exec
My Fourth Floor internship helped me grow from a graduate with no sense of direction to a confident member of a thriving creative agency team. The key? A freedom to explore and take responsibility.
Adaptability and resilience: The two most important tools in creative influencer marketing
Influencer marketing and branding content aren't fixed points or set behaviours. Continuing to meaningfully connect with audiences demands constant adaptation and innovation.