Takeaway is our regular event, designed exclusively for food and drink brands. We bring business owners and marketing experts together from across the industry to provide insights, tackle common problems, and talk about all things marketing and social media. 

Keynote: How to Promote and Launch New Products Using Social Media, with Caleno’s Ellie Webb

Speaking at our next event on Thursday 10th December, we have the founder of one of the UK’s most exciting drinks brands, Ellie Webb. Ellie founded and launched her tropical, non-alcoholic drink, Caleño, less than two years ago, and has gone on to win multiple awards, as well as bagging herself Entrepreneur of the Year at The Great British Entrepreneur Awards 2020.

Over a one-hour Zoom presentation, we will be discussing how food and drink brands can use social media to launch and promote new products and we’re really excited to hear from Ellie about how Caleno has secured a listing in a major supermarket, build a solid D2C customer base and recently launch an exciting new product - all in less than two years! 

The event will also see Thom Whitchurch - Head of Food & Drink at Fourth Floor - discuss how you can use influencer marketing to successfully promote and launch new products. Thom will detail the influencer landscape, the platforms available to food and drink brands, and how running a success campaign is about much more than just finding the right, big-reach channels to work with. 

Fancy a drink? 

Not only will you get an hour of great insights, but we’ll be sending all guests a bottle of Caleno’s brand new Dark & Spicy non-alcoholic spirit, so that we can all enjoy a hangover-free tipple together during the call. 

Event Details

Topic: How to Promote and Launch New Products Using Social Media

Speakers: Ellie Webb, Caleno | Thom Whitchurch, Fourth Floor 

Date: Thursday, 10th of December

Time: 3pm - 4pm

Format: Roundtable 

Spaces are super-limited and we expect them to go very quickly. If you’d like to attend, please fill out the form below and we will confirm your ticket by Wednesday, Tuesday the 24th, at the latest.